Product Development & Operations – Category Manager Analys

Product Development & Operations – Category Manager AnalysisDue DateWeek 3Note: While representative of possible situations faced by Alikay Naturals, all scenarios in this assignment are fictional.Real BusinessLet’s roll up our sleeves and use what we’ve learned this week in areal-life business situation. Each week, you’ll encounter a scenariowhere you will assume the role of a business person who works with or ata national discount retail store, like a Walmart or Target. Thesecompanies provide important, everyday staples for millions of peopleacross the country and have become very successful businesses in theprocess.Discount retail stores have locations in communities across thecountry. They often have strong and recognizable brands that arehousehold names. We will explore how business works throughout thiscourse by taking on a few of the many different roles at successfulcompanies like these.Your RoleThis week, you’ll assume the role of a Category Manager for the Beauty Products category at a national discount retail store.WHAT IS A CATEGORY MANAGER?Category Managers are responsible for related groups of products (forexample, baseball equipment or laundry detergents) for a retailbusiness. They use research, information and insights about the categoryto change shopper behavior and increase sales of the products in thecategory. They also work with the suppliers of the products in theircategory to ensure that good products and services are available tocustomers.As a Category Manager, part of your role is to analyze data andinformation about how well a product is selling to help the maker ofthat product improve the product and consider introducing new products.Rochelle and her team at Alikay Naturals have asked you, the BeautyProducts Category Manager, to review one of their products and determinewhere it lies in the product life cycle. Additionally, they have askedyou to recommend ways to improve the product in order to increase sales.INSTRUCTIONSClick DOWNLOAD TEMPLATE and DOWNLOAD RESOURCES at the bottom for all of your assignment materials!Step 1: Product Life CycleRead the Product Report for Alikay NaturalsMoisturizing Black Soap Shampoo. The Product Report contains importantinformation that will help you to identify where the product stands inthe Product Life Cycle and give you clues about what changes customersmight like to see. Respond to Rochelle and her team at Alikay Naturalsbased on the information in the Product Report.Identify where Moisturizing Black Soap Shampoo is currentlypositioned in the product life cycle. Write 2-3 sentences describing therationale for your position.Step 2: Product ChangesBased on what you’ve learned:What recommendation(s) do you have for Alikay Naturals to improve orreplace Moisturizing Black Soap Shampoo? Write 2-5 sentences thatsupport your recommendation(s).Step 3: New Product DevelopmentRead the New Product Proposal, which containsthree examples of possible products that could be developed to replaceMoisturizing Black Soap Shampoo. Based on the information in thisproposal and the customer feedback in the Product Report:If you had to recommend one product, which product would yourecommend they create? Write 2-5 sentences explaining your decision.Provide examples of the customer feedback that informed your choice.Determine which type of innovation this represents from among thefour main types discussed this week. Briefly explain why you chose thattype of innovation.Note: You should complete Step 4 after reading the material in Week 3Step 4: Production MethodsBased on the product you chose in Step 3:Determine which production method is most appropriate for theproduction of this product. Write 2-5 sentences explaining yourdecision.