CO3: Assessing Franchise Opportunities
This week you are given two case studies in our Readings (in the Lessons) to compare
and contrast the challenges faced by each. The two case studies describe very different
types of businesses; one a service-oriented business, the other a product-oriented
business. The first small business case study describes a restaurant
entrepreneur/owner who is facing growing pains that desperately need a solution. The
second case study is a product-oriented business. As you read the cases studies, note
how these different businesses faced both somewhat similar and, at the same time,
somewhat different challenges to their continued viability.
Start by reading both case studies and make notes of the business type, the
situation the Entrepreneur/owner finds himself or herself in, and then
thoroughly understand not only the depth, but the long term complications the
challenges pose to the viability and growth of the business.
Your assignment this week is an essay describing as many possible solutions as you can
think of to the challenges these companies face. Also in this paper you will describe
both the risks and the possible rewards for each challenge/opportunity that you
This assignment should be in APA format. Finalize and submit your 700 to 1050 word
essay by Sunday midnight.
A rubric is provided here for your convenience that details how this assignment will be
graded. Please review it carefully prior to submitting your work.