For thisexercise, you need to locate a recent news story abo

For thisexercise, you need to locate a recent news story about an organizationthat changed its marketing strategy. Find at least one article (or acombination of articles and/or press releases) that provides sufficientinformation to answer the questions below.To receive credit for this exercise, create a new journal entry and answer the following questions:Whatorganization did you select? Why did you select it? Brieflydescribe/explain the change in marketing strategy you identified.Whatwere the reasons for the change? Using terms from Chapter 8, describehow the organization approached the development and implementation ofthe new strategy.Locate a copy of the mission and/or valuesstatement for the organization you selected. Do you see evidence of themission/values in the way the organization handled its change inmarketing strategy? Explain.Evaluate the organization’sstrategy change. What did they do right? What did they do wrong?What’s the most important lesson they…or you…could/should learn fromthe organization’s implementation of the change you analyzed?

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