Episode Of CNBC Entrepreneur Marcus Lemonis

Question Description

Discuss about The Key Lime Pie Company. Review the suggested episode of CNBC entrepreneur Marcus Lemonis and star of the CNBC show “The Profit.” and Key West Key Lime Pie Company.

-What is the underlying customer need provided by Key West Key Lime Pie (KWKLPCo) ?

-What is the key marketing situation faced by KWKLPCo?

-List KWKLPCo’s main internal strength (consumer view)

-List KWKLPCo’s main internal weakness (consumer view)